About this article in our country in recent years banks start collecting information about the acti

About this article in our country in recent years banks start collecting information about the activities they will try to give the gold. Turkey launched by Kuwait for the first time in 2011 and in 2012, Bank Asya, Garanti Bank, Denizbank gold collection activities continued with as many banks in the years seems likely to become widespread. Status comes from the perspective of both the marketing and banking Porter's five forces analysis to address'll try to use.
Porter's small scales five forces analysis of the factors affecting the level of competition in an industry that comprises state. Also known as competitive analysis form the basis of this study, competition strategies.
Porter's five forces mentioned in the study are shown below: the intensity small scales of competition in the market, the impact of substitute goods or the threat of new competitors entering the market potential, the bargaining power of suppliers, bargaining power of customers. Porter's 5 Force Analysis
At the details of the factors mentioned above are discussed below. Accordingly market for new entrants, economies of scale, product differentiation have brand clarity or identity, product replacement costs, capital requirements, distribution channels input, small scales absolute cost advantages, government policies, retaliation expectations as threats or opportunities are available. Bargaining power of suppliers, the entries differentiation, small scales dealer replacement costs, small scales substitution of inputs assets, vendors cooperation between the unaffordable input volume, the importance of the industry total purchases relative cost of inputs to differentiate the effect of factors such as are determined. Bargaining power of customers, the inter-company agreements, the received quantity of the goods, the company the cost of replacing the recipient information, substitution small scales condition of the goods, bulk purchase price of the product differences, product differences, brand identity factors such as the influence. The advantages of the price of substitute goods, the normal replacement costs of goods, buyers tend to factors such as substitution products of these commodities will provide information about the threat. Competition in the market is made in the context of the above factors.
Now this analysis, the real issue, which is our physical gold collection small scales activities when we apply each power factor, the following elements may be mentioned: in the market competition intensity: competition in the market yet more banks in this business due to lack of scarcity can be said. But for a long time continue to exist alongside the bank and cashed in the traditional sense that the consumer's gold jewelers have taken an active small scales role in this market. In that sense, a jeweler can work together or individually conduct can say that there will be competition in the market. Besides, the market entry of new banks in this work will lead to an increase in competition. The impact of substitute goods: Physical small scales gold is not a product that substitutes for collection. Single most important jewelers small scales gold into cash may be substituted. Here you collect gold to banks falling by good communication with banks such as collecting gold jewelers before actually TRY to come to the bank after turning gold into gold than gold account open again to express small scales that there is much more profitable. New competitors entering the market potential in our country under the pillow, 5 thousand tons of gold is estimated to be, and that the central bank's gold accounts in the reserve requirement count as it is known that this market recently, many banks are likely to fall. For this reason, the first in the market to banks and organizations and processes, it is important to be completed urgently. The bargaining power of suppliers small scales of this study are of course the most important suppliers refineries. No bank will not enter this business without refineries. small scales Having a small number of refineries and those that are in the works at national level is lower than the number is increasing the bargaining power of suppliers. In this sense, new suppliers entering the market until the banks will have to work with them. Customers' bargaining power: Physical gold at the jewelers outside değerlendiremeyen these products to people with very different alternative have been endowed with will and jewelers themselves enough not offer; safely store any time, gold-night transitions between, making small scales it at any time to buy gold at any time, sell, and gold over dividend To achieve a return on such alternative will be offered only by banks. In this sense, the bargaining power of banks is quite high in front of customers.
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