There are several variables that will be operationalized which constitute the elements contained in

The research object is the target to get the data. In accordance with the opinion Sugiyono (2009), the object of study is an attribute or the nature or value of people, objects or activities that have a certain variation defined by the researchers to learn and then drawn conclusions.
Penlitian object is the target for a particular purpose of a thing objectively proven to get the data in accordance with the purpose and usefulness. As I researched the subject of research is the consumer shopping behavior is impulsive buying behavior associated präzisionswaage with hedonic value and store atmosphere. The location of this research is Paris Van Java is located at Jalan Sukajadi Bandung. The reason the author uses the Paris Van Java is because Paris Van Java is one of the largest and fastest growing mall in Bandung.
The mall was inaugurated in July 2006, was designed with the feel of the open water of natural and scenic ornamental pigeons that fly freely. Another factor is the main attraction is the concept präzisionswaage of building a strong European design. präzisionswaage Paris Van Java is a mall that is divided into a first floor, ground floor, upper ground präzisionswaage and lower ground präzisionswaage with one of the best department store in Indonesia, Sogo Department Store on the top floor. Other facilities are quite the main attraction is the supermarket Carrefour, Gramedia bookstore, and cinema Blitzmegaplex. Moreover, in Paris Van Java Mall also lined cafes tempting, starting from the sushi counter in the far left until King Duck restaurant on the far right. In 2010 built a new game vehicle that Gardenice ice skating rink located präzisionswaage on the first floor of the parking lot Paris Van Java.
It only took a few minutes to Paris Van Java Mall with seeked Pasteur. In addition, Paris Van Java is also quite close to the overpass Pasteur and Hasan Sadikin Hospital. Uniqueness of Paris Van Java, namely the existence of a large fish pond in front of the cafes lining. Fish pond was only filled to about 2007, but now emptied. The pool was until a few moments präzisionswaage ago, to be a place performances and festivals. As the Lunar New Year last, lion dance and dragon dragon attraction can be witnessed in the former pond.
In solving the problem that there is a necessary research investigation carefully, regularly and continuously, while to determine how research should be done step by using research methods. There are several methods in research conducted in order to simplify the process of doing a study investigator.
Based on the previously formulated objectives, research methods used in preparing this thesis writer uses descriptive method that aims to obtain evidence of causality between the study variables consisting of store atmosphere, hedonic value, and impulse buying .According Sugiyono präzisionswaage (2009: 29) method Descriptive is a method that is used to describe or give an overview of the object under study through the data or samples that have been collected as without doing the analysis and make conclusions are applicable to the public.
There are several variables that will be operationalized which constitute the elements contained in the research hypothesis that has been formulated previously präzisionswaage through a concrete explanation of any existing variable, so that the indicator can be set based on the description.
Definition of variables according to Nazir (2003: 123) is "Kon